Pick Me Pick Me
Years ago I received an invitation in the mail for a free weekend at a new resort/condo complex that just opened in a nearby community. Billed as a romantic getaway, the timing was perfect as my wife and I coped with the responsibilities that come with being new parents. So at the tender age of 6 months we left our beautiful daughter with her adoring grandparents, and set out for a guilt free weekend all to ourselves…ah just what we needed. Or so we thought, until we found ourselves constantly bombarded by pushy salespeople trying to sell us a timeshare at the resort with the option to trade with other timeshare owners for fabulous retreats in exotic locations.
I consider myself open minded and could see the benefits of their proposal, but I just could not understand their sales technique. Their aggressive approach reminded me of the “Impulse Purchase” strategy marketers use to entice you to make a purchase on a whim. There is nothing wrong with this strategy when all that is asked of you is to part with some loose change for a candy bar. It’s an effective way to market and sell these products. While we may come to regret the impact on our health of such a purchase, we also see the benefit of improving our mood with a temporary boost to our sugar levels.
All too often this marketing strategy is used in the MLM industry to encourage you to enroll and get a position on the tree before you miss out on this wonderful opportunity. Oh and there are fast start bonuses that are only available in your first 28 days, which means you need to have your mentor meeting in the first 24 hours of enrolling so you can have your home business meeting within 72 hours where you make a commitment to help 4 new people do the same so we can all blaze a trail to our nearest bank being careful not to lose all of those precious dollars /bonus points/ cruise trips along the way. WHEW!
Did I mention it doesn’t really matter if your friends, family, and associates, understand what you got them involved in as long as we are all getting a nice buzz from all that sugar/momentum.
Our industry has an image problem of its own making for this very reason. A healthy business need not resort to hype and impulsive decision making. Any successful franchise operation will have a good business model, with a unique product offering, and a solid plan of action. Success is achieved when everyone follows the script.
So if you have ever been pitched by an overzealous network marketer, please have some compassion. Most likely they were following instructions that really have NO place in our industry.